Kim Hyun Joong…[article] JAKSAL HERO

By: LazerKim               Kim Hyun Joong doing the dishes at Jaksal made big news not only at the different internet sites, but also at the local news paper of HongKong!! Can you beat that, the Jaksal Hero just popped out!! I can’t help but laugh as someone from the twitter posted the local newspaper from HongKong and having the pictures of Kim Hyun Joong doing the dishes! To the fans who took picture shot of Hyun Joong at Jaksal and sharing it with us, I thank you from the bottom of my heart. You have made many people happy!!

Now I’m having certain conclusions that Hyun Joong’s fans are indeed resourceful and can bring out good news about Kim Hyun Joong that we fans always take pride. I was thinking Hyun Joong might have seen the picture at the internet, and he knew how his fans miss him a lot. Hyun Joong immediately reciprocated by writing his message to us, and that was very thoughtful of him and so sweet as he mentioned, he was itching in letting the public know that he was not lying but working, as Hyun Joong stated what to look forward from him after being away from the cameras for quite sometime.

I knew it the moment that picture was out there at the internet would be a surprise it not shock to the general public even the photos were not intended for publicity, considering that certain moment captured by a fan cam was during Hyun Joong’s private period since he wasn’t working as an artist but as a restaurant owner. Without Hyun Joong even being aware of, it was a good example of being a businessman’s role model. As a star who ventures in a different field should learn how to go down to basics no matter how far his fame had taken him.

By this way and by the time a star falls down from the sky would not be too painful to endure!! What I’m trying to say is that, in showbiz there’s such a thing as expiration date, just like the products we are buying. In reality, being an artist in showbiz is not a lasting profession. And I’m sure Kim Hyun Joong is very much aware about this as I was reading from his interview that he set his lay out plan for his career, from the present till he reach his age 30 and after his military duties.

Hyun Joong is so smart that he started building his restaurant expanding it and maintaining a goodwill name of Jaksal.  In reality, Jaksal can be Hyun Joong’s fall back when the time comes he closes down his curtain.The first time he exposed the existence of this restaurant was back in 2008 during the time he was filming BOF, and disclosed the history of Jaksal.

For a briefer, the name Jaksal was derived from Hyun Joong’s dog name, which I do not know if he’s still alive, but I understand his dog name Jaksal was being owned by his family. When Hyun Joong was still in high school, he had two childhood friends whom he is currently keeping. The three of them made a promise that whoever became successful they will put up a chicken restaurant. These are kiddie talks and dreams that who would ever expect to come in reality? Hyun Joong was the first to became successful, and went back to his friends to fulfill the promise. Hyun Joong placed the investment and start on the first outlet.

In one talk show, Hyun Joong was asked if he ever has a financial handler and he said he does his financing by himself. This talk show was only last year so I was assuming he is still on his own, which doesn’t surprise me at all, because even in his kiddie years he already knows what a bank is and what its purpose. Hyun Joong grew up saving money and he’s a practical financial handler. He’s not a big spender that will only end up in a trash can that no one can benefit from. He is smart when it comes to money matters but never been selfish, he always have a slice of the cake for his family and the less fortunate.

From his younger years he learned the value of life and money since everything he earns comes from his own sweat. We all know how Hyun Joong struggled learning about life the hard way yet still manage to provide to the needs of his family at the young age. We know very well how he never fails to share what he got to the extent of being stingy to himself so as he has something bigger to share with others. That’s him until at time and have not change ever since.

Being an entrepreneur it is just right to know the responsibilities of each subordinate an owner has, and it is just right to have a hands on experience in running the business. Although in the case of Hyun Joong being the CEO of the Jaksal he has store managers to run each outlets respectively. I understand Hyun Joong is the major financier of Jaksal that he doesn’t need to physically operate the entire nine outlets. In short, he is being a responsible owner, if he loses any of his staffs he can fill in and do the job. In small business entity this can be done but since Jaksal is getting to its expansion of nine outlets, there’s much more that Hyun Joong is responsible with.

In my other articles I have written about Hyun Joong’s being a commercial model, that he has to keep a good personal reputation, that it is not only looks that big companies look for who can be their official endorser and to represent their prestigious company name. Just the same with Jaksal, the fact that Hyun Joong owns the store, he represents the name not only as a commercial model for Jaksal but as the CEO. One of the Jaksal managers who is Hyun Joong’s partner stated, that they are very careful in terms of the restaurant reputation because they carry the name Kim Hyun Joong.

In this case it’s two way traffic there, Hyun Joong has to keep his name clean or he loses the integrity of Jaksal or Jaksal management has to keep a good restaurant reputation since the store carries the name of Kim Hyun Joong. I would say this is a big responsibility for Hyun Joong to be taken extra care of. Global expansion for Jaksal can be possible, and I wouldn’t be surprised if there may be business proposals with Hyun Joong on global franchising of Jaksal.

Franchising is good although there are advantage and disadvantage considering the name Kim Hyun Joong is attached with the franchising. Let’s not forget he is not a commercial model for Jaksal, he is the CEO. And the more the business expands the greater Hyun Joong’s responsibilities are being the CEO of Jaksal. In the restaurant industry there are many matters to consider in terms of global expansion for obvious reasons we’re talking about food here. Business wise this can be a good strategy since Hyun Joong’s growing popularity in Japan is a great advantage and this goes with Jaksal too.

Since the store is becoming popular too specially with the recent incident happened as Hyun Joong was caught unaware doing the dishes in his restaurant!! And knowing it was totally innocent not intended for no reason,  just a fan happened to be at the store while Hyun Joong was caught up unexpectedly. Now the news had reached HongKong, I will not be surprised if by this time it’s already in Japan and I’m telling you the Japanese would love that and would say “Hyun Joong san kawai”! Meaning cute! Not unless Japanese media will again suppress the news!! If you know what I mean!

As Hyun Joong’s fans, we do attend to his concerts and his other events, we watch his dramas, we support his albums and probably anything that is being attached to his name. We do follow whatever updates we can read about him but we are not aware what may be currently behind him other than being our idol. Hyun Joong had disclosed the existence of Jaksal and here I am talking about his other basic responsibilities as a businessman in the world of restaurant industry. Hyun Joong has so much on his shoulders both as an artist who craves for further talent enhancement that he’s been working very hard, and as a businessmen who’s responsible in providing food service to everyone who steps in to Jaksal.

He has all of these in hands jointly, if he losses one he’s bound to lose the other, likewise if he succeed, he wins both. His restaurant staffs depends him as the CEO, KeyEast depends on him too being their artist representing the company. With all these responsibilities would you still be surprised if even his personal desire takes the back seat? One single mistake on his part can blew up what he had build for himself. I can only speak for myself but as a fan, my blog is always prepared to defend and protect the Prince. I guess this is the essence of this blog site other than sharing love for the Prince.

Hyun Joong has been very truthful and honest to himself and to those whom he deals with which is vital to any business. He’s smart, he knows exactly where he stands, keeping his feet firmly on the ground no matter how the heights of his success has brought him to, as Hyun Joong maintained his good reputation as star and as a person in reality. He is an independent minded person that no one can dictates on him, but he do listens to wisdom.

He knows his priorities in life and he knows exactly what he wants and what he is capable of attaining. Except for one thing, he lives with no high expectations, that he just kept going and never stop trying his best giving everything what he got and that is why he was totally overwhelm by the returns he receives from both success in his career and in business. He remained humble and modest at all times that made other people draws near him.

Kim Hyun Joong is one person at a very young age that we can learn a lot from him in his experience and from himself as a person, being a truly role model to anyone regardless of social status. What seemed to be a childhood dream with his kiddie friends turned out a dream come true! Hyun Joong and his friends may just be dreaming of a small business entity just to survive, but that dream was more than Hyun Joong’s expectation of what Jaksal should be. By simply being himself in reality in keeping a good reputation had brought his Jaksal to even huge success just like in his career, that we take pride being his fans and followers.

Kim Hyun Joong once said “big dreams made me a better person.” A star hero he made in the showbiz world and a Jaksal Hero he made in the business world, both are dreams made possible through his humbleness and sincere hard work….

                                                                                        LazerKim here writing

Photo credits as tagged, Ms.D thanks!