By: LazerKim Before I lost my internet connection in 1st of August the news I was about to write was the partnership KeyEast signed with Star Lake, which is a reputable international agent base in China as world’s largest market. The joint venture is aiming to strengthen and expand the avenues in promoting KeyEast artists particularly Kim Hyun Joong, Kim Soo Hyun and Joo Ji Hoon. This is to team up and to target integrated marketing business of entertainment content.
I wrote an article Artist Agent that talks about the responsibilities of an agent to their managing artist. Other than those responsibilities the agent plays a big role in promoting their artist. May I emphasize again that in showbiz there’s no such thing as “I owe you” kinda thing. Both the agent and their managing artist should benefit from each other. And that’s business reality. Although we can not deny the fact that there are existing agents particularly in Korea who takes advantage of their artist in terms of revenues and work load. This is very rampant and it takes another government agent to protect the artists.
In my previous articles I have mentioned that no matter how good an artist is, without the proper promotion, advertising, information dissemination of the artist’s projects, his popularity may tend to collapse. At the same time if an artist can not be given projects to work on, is another factor that may cause his career may suffer. Of course it depends on artist’s ability to pull people towards him. The agent has the responsibility to provide projects for their artists. The agent is the middle man, the agent are the guarantors both to their artist and the principal sponsor of the particular project.
It was said that when Hyun Joong moved in to KeyEast, his career even blooms to a certain height beyond expectation. I wasn’t around yet during the time Hyun Joong was still under DSP so I do not know how he was being managed. All I know is that he was over loaded with work when Hyun Joong did BOF. There’s a difference in managing a solo performer and a group performer. For obvious reason it is easier to manage a soloist since the support focus to only one performer and I would say there is more freedom of choice in terms of music on the part of the artist.
I watched many video clips of Hyun Joong and his members SS501, with all fairness I would say talent wise the lead vocalists Young Seng and Kim Hyung Jun are really good and I was impressed. In any group of singers it’s always been the lead vocalist who shines within the group, for obvious reasons they are usually the best among the rest of the members. This thought goes for almost all the groups. This was my first impression and my own opinion. But I was wrong with my impression. I came to realize it’s not only the artist’s talent that matters to qualify being in the stardom.
When the group separated doing their solo activities, for me, was the only time I’ve seen Hyun Joong’s true color. The other members though were doing just great in their activities with album and drama projects. I’m not saying Hyun Joong was not given enough chance to show his craft when he was still with SS501, it’s just that, it’s different to be performing solo than with the group. In fact I had high expectation with the other members because their voice quality is really very good.
But it can not be denied Hyun Joong was quite fast in moving forward. He was able to show what he got, KeyEast gave him the liberty to create, to boost what Hyun Joong has been keeping to himself. The stock knowledge and ideas that has been in his mind finally has the chance to be shown to the world what he got. Evidently with both effort of Hyun Joong and the company KE resulted in an overwhelming success that brought to global heights to the name Kim Hyun Joong. It’s like Hyun Joong the doer and KeyEat the financier that both benefit from each other’s effort.
On the other hand, the company chooses reputable sponsors and event organizers to boost up Hyun Joong projects, specially in conducting advertising schemes, and promoting to keep the general public’s awareness, well-informed pertaining to the existence of the project. In boosting an artist popularity, it takes an amount of exposure, right timing and finally public acceptability. Many producers and businessmen are on their lookout too in terms of star popularity in sponsoring concerts and different events that may carry the name of the sponsoring company. The showbiz and the commercial businesses co-relates with one another, this is another business reality.
Stars who has the power to gather a crowd, who has the ability to call for immediate attention are the target in conducting advertising schemes. Let us not forget that Hyun Joong is also a commercial model and a product endorser of various companies. Showbiz stars are usually in demand that many producers and businessmen sought after to represent their company and Hyun Joong is one of the hottest Kpop star currently in demand. Therefore if your idol is popular, it is very likely that you see them around you in posters and billboards.
May I mention something just pop out in my mind, I remember in one interview right after he performed, he was saying, “I have to do my best and give all I got for my fans and I also want the staffs to take pride because they too worked hard.” He was pertaining to KeyEast staffs who are working with him behind the scene. I was moved by such gesture because Hyun Joong recognizes the effort of those who work with him. He represents both KE and the sponsoring company and he proved he’s worthy of that trust and confidence given to him, by his hard work that resulted to a chain of success.
One may say Hyun Joong is just an average singer, for now, he may not the best actor as others think, as of now, I will not blind you with what others think to be his limitations but I will not also blind you with the reality that Hyun Joong is a unique total performer. In being a star it is not only the artist talent that matters, but the “IT” factor or a certain stage appeal that not all artist possess. His ability to pull his audience towards him, the power to capture and stand out above the rest of the artists, this are the qualities Hyun Joong has on stage. He has the power to take control of a huge audience by himself.
Hyun Joong nurtures the gained attention he already has by creating a connection with these people. He keeps them interested in him by boosting his ability to innovate bringing something new to every exposure he has. He keeps a consistent interaction that deepens the connection between himself and his fans. Others would say, for as long Hyun Joong keeps his feet firmly on the ground, he’ll be able to keep himself on top of the stardom. I believe Hyun Joong knows how to handle his popularity which he takes it by heart. This was stated by one Japanese producer and he said Hyun Joong has the ability to rise even higher, with his professionalism and natural modesty.
I’m sure we have read a lot of stories about other stars who dropped down from the heights of stardom. If other stars can relax for having such fame, it’s the other way around for Hyun Joong. The more he gets popular the more he work hard, the more he gives his best shot at work. I remember, in one of his video interview, he was asked “wouldn’t you consider having a relationship while in the peak of your career just like the other stars?” Hyun Joong stated, “I’m not as good as them to handle both relationship and career at the same time. There are many more that’s lacking in me that I want to improve and I want to focus on those areas to be worthy of being called a star”.
Hyun Joong keeps a strong hold on his desire to be worthy of being a star, with his strong determination and dedication to achieve the demands he’s been gaining from home and around the world. By remaining focus to what he wanted out of his career, he goes out of his way in attaining it. He gives importance to the people he works with, treating them with equal respect as he recognize and acknowledge the team work within his work place he’s in. Many people behind the scene depend on him that whatever success he gains is also their success, ever since he turned soloist the achievements he has been gaining is just overwhelmingly beyond anyone’s expectation. He never fails them and he never fails his fans in sharing what he got.
There may be many artist better than him, but I just couldn’t bring myself to even look them up or maybe they have not caught my attention as yet, but never have I been against other artists. I just feel contented and happy with Hyun Joong as my idol. I’m a busy person with obligations and responsibilities within my workplace and the only remaining time that I have before ending the day is spending that quality time with Hyun Joong in searching for update and writing about him.
My family and closest friends are at the other side of the world, we communicate through emails and webcam. I interact with the Aliens where I find comfort being my friends and family at the other world. I just feel complete to where I am. Hyun Joong taught me all about these things that I failed to see before.
Hyun Joong keeps a strong hold over his fans as it keeps growing every time. In one talk show he said, “I can not gain love from people overnight, I have to work hard to be able to gain that love.” Hyun Joong receives a lot of love from almost everywhere, and nurture that love to be able to let them stay with him.
It’s a clear chain reaction, from Hyun Joong as a star from his effort he gains his fans. As the number of fans grow, he also gained a number of producers and businessmen, and they are the ones to bridge the connection between Hyun Joong and his fans. There may be a long way to go as Hyun Joong tries his best effort to develop, and as he is doing so, the longer his tail goes as his fans follow his every step to stardom.
Kim Hyun Joong keeps a Strong Hold to that love he receives from his fans as he sincerely gives back the same love by providing what they need from him as his fans.
LazerKim here writing
Photo credits as tagged, Ms.D, KHJean14 thanks!