By: LazerKim Kim Hyun Joong shall be holding the handshake event in River Place Minatomachi Osaka today Saturday July 7th around noon time. There shall be a CD booth selling that will start at 9am. In every purchase of set of three CDs shall be given a ticket to have a chance to meet Hyun Joong up-close in handshake. May I just remind the fans who shall be attending this event, that Hyun Joong’s comfort is the most important thing we have to think about.
Yesterday a fan shared a video clip during the handshake event at Odaiba showing a fan took advantage and tried to hug Hyun Joong. It was good his bodyguards were alert enough to prevent the fan from doing so. It was clearly seen that the fan seem to pull Hyun Joong’s hand as she was being pulled away from Hyun Joong. This is really frustrating, since it happened in China quite recently at Hyun Joong’s high-five event, now it happened again! Please let us not give the guy something to be embarrass about. Hyun Joong had gone out of his way for his fans, then let’s give him some respect, as Hyun Joong respects us more than just his fans.
Yesterday as I was browsing, I read from somewhere which I believe comments coming from other idol fans saying that the reason why Hyun Joong made it to top at Oricon is because of sales tactics. I should ignore such comments since I have already anticipating some negatives from some non-fans of Hyun Joong. And in my article yesterday I think some of Hyun Joong fans had read what I had read!! What the non-fan meant by sales tactics was about Universal Music advertising and promotional schemes. I actually mentioned about this in my article yesterday.
In connection to the non-fan’s opinion, it was said at yesterday’s news that Hyun Joong’s crowd of fans created a traffic jam in Shibuya and Ginza Tokyo as he made a surprised visit at the music stores. There were always a crowd following Hyun Joong anywhere he goes while he is in Japan. Isn’t this a simple sign of his popularity? What about the over 5,000 fans who went to odaiba for a handshake and over a thousand fans who were there to watch Hyun Joong’s Guirella Concert as they called, and take note these events took place on a regular working days and not on a weekend. Isn’t this a sign of his growing popularity?
What about the advertising schemes and sales tactics as the non-fan calls it? I repeat, no matter how good singer or actor an artist is, if his activities lacks information dissemination then how can his fans buy his cds or go to watch his movies, concerts and dramas? In this kind of business or any sort of business, public awareness program is vital. Now, in spite all the most effective advertising and promotion schemes had been materialized and still the artist flunk or did not even make it to the Oricon or any music chart, or simply his cd or movie was not able to deliver a good revenue results then I would say the artist is not that popular.
In Hyun Joong’s case, Universal Music did a good job in informing the public pertaining to Hyun Joong’s cd HEAT, his activities in Japan like the handshake, the Guerilla Concert, and the up-coming concert on July 14th, Hyun Joong’s fans simply responded and showed their support by purchasing his cds, attending to the handshake event and the Guerilla Concert. Hyun Joong personally attended to his cd promotion which is just but natural to any artists who is launching his music. If an artist shall not be given the chance to take part in promoting his own cd or his own music then I would say it’s such a pity on the part of the artist. But with Hyun Joong, his gesture is more than just promoting, but his way of thanking and appreciating his fans for their support.
How can he be able to sell out his own cd if even his own fans were not informed about the existence of the cd or even his activities. How would the general public know that there is that such product from the particular artist without advertising and promoting their own product? I will be very disappointed with Universal Music if I will not been informed about Hyun Joong’s activity, of course. And another thing, not all Hyun Joong fans are active internet users, so I would like to see huge billboards and posters everywhere to let the general public be well informed. Isn’t this a natural desire to every fan of any artist?
I hope this explains the importance of advertising and promotion, it is simply keeping the public aware of the existence of any artist not only Kim Hyun Joong. In one of Hyun Joong’s interviews he was saying that one of his most tiring period is during his music promotion, but this is his most enjoyable period because he gets to interact with his fans in his most personal own way, since he gets the chance to thank them personally for supporting him.
For me, I’m happy I already got my cd copy and had shared some with my friends who are non fans of Hyun Joong. I’m so glad that we fans were well informed about Hyun Joong’s HEAT because for me the memory of his music is the most important thing that a fan can ever have. And that was why I mentioned that for as long each as every fan can have a copy of his CD music, then nothing else matter. So for those who have not gotten a copy yet, do try to grab the cd. This is one way of supporting Hyun Joong at the same time it’s a precious memory a fan can ever have since Hyun Joong created his music for us, his fans.
I read some comments from somewhere as she said “I love Kpop but I couldn’t understand why KHJ is so popular”. I would like to reply and tell her, come read my articles and you’ll find out why Kim Hyun Joong is popular!!! I read some other comments wondering how Hyun Joong got the huge sales on its first day. Well his fans were well informed about his activities. And another one wrote that she under estimated Kim Hyun Joong. Many doesn’t realize how Hyun Joong has been doing well, if only they would give themselves the chance to know him better.
Kim Hyun Joong mark a history being a Kpop solo artist who has gained over 130,000 cd copies on its first day launching. I really do hope Hyun Joong would be able to maintain at top first five, if not the first rank. To be able to make it at the Oricon is something to be proud of being a foreign solo artist. If you remember for Kiss Kiss Hyun Joong was at no.2 and yet the album was placed at the gold record. Apparently Hyun Joong gave his best shot for his first and this second album as he always put a lot of effort to any of his project and this is one thing we can always be proud of.
For Kim Hyun Joong his best winning crown is in his heart. His effort in providing the needs of his fans had already made him a winner in the heart of millions of his fans not only in Japan but in every corners of the world.
LazerKim here writing
Photo credits as tagged, KHJean14 thanks!!