By LazerKim: Kim Hyun Joong marked his successful debut of his first Japanese album featuring his songs Kiss Kiss and Lucky Guy in Japanese version. On the first day album release, 71,821 album copies were being sold out in Japan and Hyun Joong’s first album rank no. 2 in the Oricon Music Daily Chart. It was said that Hyun Joong’s album was a history record breaker for a foreign artist to debut in such number of copies sold on its first day of sales. How was Hyun Joong able to make it?
Of course Hyun Joong was not alone in planning and materializing all of these. His handlers did a perfect strategy, planning and hitting a perfect timing to release the album. Hyun Joong fulfilled his promise to his Japanese fans to perform a concert in various cities all over Japan in November. He gained more Japanese fans when he did the concert. During the concert he made another promise that he’ll make music specially for his Japanese fans as he signed contract under Universal Music so as to fulfill his promise.
Prior to the first album launching, Hyun joong and his Japanese commercial endorsement in partnership project with Universal Music, worked on its season’s ad AEON using Hyun Joong’s song Kiss Kiss in Japanese version. This commercial ad was aired in Japan prior to Hyun Joong’s arrival to Japan for his album debut.
In short, there was already a public awareness program at least a week before the album launching. The album video teasers and advertising materials were already out in the Japanese market. Hyun Joong’s Japanese handlers did a tremendous fanfare before Hyun Joong arrived in Japan that pushes his album to every Japanese household.
On the day of Hyun Joong’s album debut, he was surrounded by a crowd of media, as if it’s Hyun Joong’s debut!!! Information dissemination is vital to any product launching, and Hyun Joong does not exclude himself. Any product attach to his name would surely make it big, provided that public awareness was fully attained. Media publicity is also important since they are the once who has stronger hold on information dissemination.
Hyun Joong I think has a good relationship with the media, he’s very friendly and accommodating to media specially on interview grants. A star like Hyun Joong is not easy to reach out, but Hyun Joong accommodates his extra time for interviews. With all the videos that I watched, he never leave any hanging question go unanswered, no matter how awkward for him to respond, he’ll say his piece either seriously or play with his 4D to answer!! Hyun Joong is very smart, and he knows how to handle situations whenever he gets trap by media!! Well, the guy has nothing to hide, to begin with.
Hyun Joong may be careful with his reputation, since he’s been an endorser of various company of different products in Korea and overseas. But one thing he doesn’t want, is to be placed in a box. Hyun Joong is a free spirited, down to earth, star celeb who would go for a drink on a side street tent and he wouldn’t mind if someone wants to take his picture, he would gladly give it even his autograph. Would you still wonder why people are drawn to Kim Hyun Joong?
I commend the people working with Hyun Joong, in laying out a perfect strategy in terms of public awareness program in Japan, that brought in excellent results on Hyun Joong’s first Japanese album debut. I’m sure Hyun Joong’s Japanese fans are in cloud nine enjoying their most awaited fulfilled promise of Hyun Joong to them in November.
That’s Kim Hyun Joong, a man with sincere word of honor. Who wouldn’t love him??
LazerKim here writing